Project Description

The brief for Aimac (Australian Institute of Mining & Construction), was to come up with an Professional Identity. Yes it was pretty broad and it took alot concepts from all of us. The only real idea that we could agree on was a tyre track, kinda generic. We must of had a terrible case of writers block that day.

Here is the artwork that was agreed on.

However it looked really flat until we added a mask opacity in Illustrator